Despite the initial shock, many seem to be buying into AT&T’s Kool-Aid regarding their removal of unlimited data plans and see the move as a positive for consumers — I am not so convinced. Right now, most users won’t come close to hitting 2GBs of data in a month, but as iPhone and other smartphone technology expands, the more bandwidth will be consumed, which will inevitably drive up usage costs. AT&T has set the bar for themselves, and quite modestly so, leaving plenty of room for price hikes and further limitations. Do you trust them to adjust their pricing fairly? I don’t.
If the negative publicity continues, AT&T may reinstate an unlimited offer, but I would expect it to be at a significantly higher rate.